ACTION 

We took a playful campaign approach based on the “FBI Most Wanted List” for Nike's most athlete-favored and winningest court shoe, Nike Air Zoom Vapor X.

RESULT 

This edgy and disruptive campaign blew up in Melbourne for the AUS Open with impact across the city including poster walls, wrapped trains, retail executions, athlete appearance events, and social media takeovers.

Federers’s ever-present persona of athleticism and likeability gave fans the sense of being personally connected to this epic event.