Nike x Swarovski
PROBLEM
Limited-release shoe was created in collaboration with Swarovski in order to attract exclusive high end women customers.
Our task was to deliver a campaign that leveraged the legacy of Swarovski with classic Nike design.
ACTION
I created the idea of “a world of obsession for finer things” to drive home the concept of golf as a lifestyle, not just a game.
Creating a curated collection of “her” inspired personal chambers, where eye-catching Swarovski crystal shoes served as the centerpieces.
RESULT
The co-branded drop attracted a new, luxury focused female audience paving the path for an annual and ongoing partnership.
Credits:
Creative / Art Direction – Inese Silina
Photography / Retouching – David Emmite