Nike Golf Evian Collection
PROBLEM
Nike Golf was missing the mark in attracting women to the sport, putting the brand at risk of competitive threats and missed revenue opportunities.
ACTION
The Evian Championship, a women’s only tournament in France, was chosen as the ideal event to inspire aspiring women golfers.
To create this setting, I used reflective flooring to mirror the reflections of the lake and added in foliage to create shadows to mimic the Fall.
RESULT
Golf Membership growth and engagement on social media doubled within women’s sector during Evian Championship, assisting to establish Nike Golf as a must have brand among young female golfers.
Credits:
Creative Director / Art Director – Inese Silina
Production – Open Range
Photography – Jerry Buttles