Styling Tips by Lily
PROBLEM
Nike Golf needed a campaign to attract younger female consumers to the brand.
ACTION
We introduced golf apparel as a fashion statement showcased by the Spring ‘19 collection.
20 year old Muni “Lily” He became Nike’s fashion muse attracting younger female consumers with her how-to styling tips to use on and off course.
RESULT
Omni-channel and social media pushes drove unheard-of demand resulting in sell-outs of her golf sneakers, opening the floodgates for new revenue streams.
Credits:
Creative Director / Art Director – Inese Silina
Production – Resin Projects
Set Design – Jamie Dean
Stylist – Ashley Guerzon
Photography – Aaron Smith