Backcountry / Winter Layering
PROBLEM
Deliver on promise that “cold weather shouldn't keep you off the adventure.”
ACTION
We designed a winter-inspired palette of cool blues contrasted with warm, focused lighting to evoke comfort and coziness. Motion blur was captured in-camera to emphasize that this collection is crafted for those with an active lifestyle.
RESULT
The campaign boosted sell-through and successfully shifted perceptions, showcasing Backcountry as a brand where style seamlessly meets outdoor functionality.
Credits:
Concept / Art Director – Inese Silina
Styling / Casting / Production – Georgina Pena
Photography – Marcus Gracia
Design – Collin Putnam
Retouching – Derek Dodds