Backcountry Holiday Season 2024
PROBLEM
Every adventure is a gift, and the right gear makes all the difference. But finding a meaningful gift for the outdoor enthusiast in a saturated marketplace isn’t easy.
ACTION
This season, we’re highlighting gifts through the eyes of our Gearheads, sharing their expertly curated selections to make holiday shopping easier.
With a “retro/modern” aesthetic, we’re bringing nostalgia and warmth through a Swiss chalet and vintage cabin-inspired “Holiday Nook.” Our upgraded photography, design, and copy elevate the holiday atmosphere across our omni-channel executions. These inviting sets will also debut in Backcountry’s first-ever Holiday TV spot.
RESULT
The Holiday Gift Guide is one of Backcountry’s most profitable campaigns, consistently delivering one of the highest returns on investment each year.
Credits:
Creative Director – Taylor Buck
Concept / Art Director – Inese Silina
Video / Motion work – Sunn Kim
Designer – Mia Wallace
Production – Brianna Hiller, Dylan Alvarez, Georgina Pena
Product Coordinator / Styling Assitant – Mika Gittesdatter
Set Design / Set Styling – Lauren Brady
Set Build – Scott
Model Casting / Styling – Georgina Pena, Elli Fleming
Photography – Marcus Gracia
Retouching – Derek Dodds