WHITESPACE by Shaun White
PROBLEM
Shaun White collaborated with Backcountry to create the Whitespace collection—featuring winter kits, snowboards, and goggles that reflect his elite expertise.
The goal was to embody what the company‘s vision stood for “freedom to imagine, create, and do whatever you want” and bring this idea to life in a unique, impactful way.
ACTION
To launch the collection, we developed a multichannel campaign. It began with a social teaser video, followed by a behind-the-scenes story and video, a catalog release, and an omnichannel strategy—all highlighting Shaun’s craftsmanship and premium design.
We designed an imaginative winter landscape where swirling snow partially obscured Shaun in the gear, immersing viewers in the world that inspired the collection.
RESULT
The collection was a hit, with Shaun’s national media tour driving high visibility for Backcountry. Key locations, including the LA Grove prime retail spot, saw kits selling out quickly.
Credits:
Creative Director – Taylor Buck
Concept / Art Director – Inese Silina
Video / Motion work – Justin Peterson from Baller FX & Sunn Kim
Designer – Collin Putnam
Production – Chris Latimer
Photography – Andy Marsh, Molly Solorzano
Retouching – Molly Solorzano