Love is Bold
PROBLEM
Nike Court was launching a new collection at the French Open, requiring our design team to make a big brand statement on a very limited budget and with no ability to shoot new photos of top tennis celebs. We had to complete the project in 6 weeks from brief to design execution.
ACTION
A brand campaign celebrating the city of love – Paris, with the tagline “Love is Bold” and featuring Maria Sharapova and the King of Clay, Rafael Nadal.
RESULT
A sophisticated, minimal color palette combined with high impact artistic expression spotlighted these adored players making an iconic style statement across Paris through Nike store window takeovers, retail partnerships and athlete apperance events.
Credits:
Creative Director – Damion Triplett
Art Director – Inese Silina
Production – Ken Wang
Agency – ILOVEDUST