Nike Golf Major Looks
PROBLEM
The anticipation around Nike’s limited-edition drops for golf’s Majors is almost as high as for the tournament itself.
Our job was to cut through the noise to create demand for these best-in-class tournament outfits.
ACTION
Merging outside golf course elements with an in-studio set to celebrate uncompromised quality in the purest sense.
RESULT
An elevated, and pristinely crafted product story completed from a record breaking six weeks across the United States.
Activity on Nike.com doubled and revenue increased more +10% in North America during the tournament.
Credits:
Creative Director – Damion Triplett
Art Director – Inese Silina
Designer, Production – Ken Wang
Athlete Photographer – Dean Podmore
Production – Resin Projects
Retouching – Happy Finish