Nike Golf Club
PROBLEM
The golf industry has been known to be exclusive, expensive, stuffy, and NOT easily accessible to the youth market.
Our mission was to change that perception with the launch of “Nike Golf Club.”
ACTION
This fully integrated online to offline experience featured exclusive editorial stories, e-commerce integration, retail experiences, and video content distributed over media partners, and Nike digital channels.
We launched global events including: NGC Open tournament to attract young golfers combining performance & personal style.
RESULT
Nike became the millennial golf leader, growing its membership on Nike App 20% year-on-year; establishing a strong presence on Nike social channels, leveraging our athlete social platforms, and investing into an influencer following to drive brand heat and reach unprecedented levels.
Credits:
Creative Director – Mark Aver
Art Director – Inese Silina
Agencies – Mother London, ILOVEDUST
Designer / Production – Ken Wang
Photography – Carlos Serrao, Monica May
Retouching – Upper Studio