The Nike Polo Presents
PROBLEM
Nike was launching a new line of polo shirts crafted to appeal to both a street-ready style and on-course play.
How do you make the polo shirt stand out in the sea of commodity of polos?
ACTION
We gave The Nike Polo an attitude. Each polo shirt came with a unique patch designed to reflect something special about each athlete.
We hired an Emmy-nominated director Mickey Duzyj to bring to life these stories through short animations.
RESULT
A series of Instagram spots featured Nike athletes who told their personal, never-before-told stories. The campaign generated a huge uptick in sales, 20% growth in new membership and 7% growth in high-value members, while concurrently establishing a differentiated polo shirt.
Credits:
Creative Director – Damion Tripplet
Art Director – Inese Silina
Director / Filmmaker – Mickey Duzyj